The Optics of Your Campus Are Always “On”
Geoff Gutgold, High Impact Practitioners LLC
How your institution appears never takes a break. Especially now, with the 24-hour news cycle, the international nature of communication and the multiple platforms to send and receive. Everyone is looking at you all the time. So, if you have lost key personnel in your strategic communication department, High Impact Practitioners can help you maintain and enhance your internal and external communications.
Whether you need someone to train your campus leaders to step in front of the camera, or you want fresh branding to recharge the recruitment season or your institutional branding, HIP is here with the experience and resources to keep you, literally, looking good.
Perhaps there has been a crisis at your campus — they happen every day in so many ways — from misspoken statements to crisis situations. HIP can provide crisis management training and documentation; guidance and support to help create understanding and empathy for staff, faculty, students, and families.
HIP’s communication expertise allows us to:
Audit your current communication, strategy, and plan.
Serve as an advisor to campus leadership on communications matters and support to campus leadership.
Work with colleagues and key stakeholders to elevate and protect the institution’s reputation through crisis communications, positioning, and marketing campaigns.
Prioritize the generation of positive media coverage of noteworthy achievements including student/alumni successes, faculty research and accomplishments, philanthropic support, community engagement, and other initiatives and achievements.
Whatever pertains to media, appearance and optics, HIP is here to help. Contact us for a no-obligation 29 minute “what you need and what we can do for you” Zoom call.
